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Marketing
A winning marketing plan covers all the bases when it comes to meeting your company’s sales goals. If you complete a situation analysis and implement the marketing mix, you will have a basic marketing plan for your small business. Conduct a Situation Analysis or SWOT:
- Strengths - What does your company do well?
- Weaknesses - What could your company improve upon or do better?
- Opportunities - What potential prospects and target markets are available now or will be emerging? What differential advantage does your company have?
- Threats - Who are your competitors? What factors in the business environment could pose problems, either now or in the future?
The Marketing Mix a.k.a. The Four P’s of Marketing:
- Product - the item or service you are selling, product development.
- Price - the rate at which your item or service sells, conduct market research to determine your strategic price point.
- Place - distribution of your item or service, the when and where.
- Promotion - includes advertising, public relations, personal selling, and sales promotion; craft a promotional plan that reaches your target market, then track and evaluate the results to see what works.
Over 30 Articles on Marketing an E-Business from Entrepreneur.com
http://www.entrepreneur.com/channel/archive/0,7004,629,00.htmlx
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Latest page update: made by Anonymous, Jun 19 2008, 6:21 PM EDT
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More Info: links to this page
| Started By | Thread Subject | Replies | Last Post | |
|---|---|---|---|---|
| articlehowto | Additional Marketing Ideas by Writing Articles | 0 | Mar 20 2008, 12:28 AM EDT by articlehowto | |
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Thread started: Mar 20 2008, 12:28 AM EDT
Watch
It's also a good idea to develop a skill in writing effective articles and learning how to write an article. Articles can
build up your branding, position you as an expert in your niche, drive traffic to your website, and also provide powerful viral marketing techniques |
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